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Investing time wisely: enhancing brand awareness through stakeholder engagement in the service sector
Mattera, Marina, Baena, Verónica, Cerviño, JulioVolume:
7
Year:
2014
Language:
english
Journal:
International Journal of Management Practice
DOI:
10.1504/ijmp.2014.061474
File:
PDF, 218 KB
english, 2014