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The extended match-up hypothesis model: the role of self-referencing in athlete endorsement effects
Lee, Seungae, Kim, Wonyoung, Kim, Euy jinVolume:
15
Year:
2014
Language:
english
Journal:
International Journal of Sport Management and Marketing
DOI:
10.1504/ijsmm.2014.073212
File:
PDF, 354 KB
english, 2014