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Cast Demographics, Unobserved Segments, and Heterogeneous Switching Costs in a Television Viewing Choice Model
Shachar, Ron, Emerson, John W.Volume:
37
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.37.2.173.18738
Date:
May, 2000
File:
PDF, 143 KB
english, 2000