Approaches to managing co-production for the co-creation of...

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Journal of Marketing Management 2016 / 07

Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters

Thyne, Maree, Hede, Anne-Marie
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Language:
english
Journal:
Journal of Marketing Management
DOI:
10.1080/0267257x.2016.1198824
Date:
July, 2016
File:
PDF, 1.19 MB
english, 2016
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