Social Media in Large Sales Forces: An Empirical Study of...

The Journal of Marketing Theory and Practice 2016 / 07 Vol. 24; Iss. 3

Social Media in Large Sales Forces: An Empirical Study of the Impact of Sales Process Capability and Relationship Performance

Rodriguez, Michael, Ajjan, Haya, Peterson, Robert M.
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Volume:
24
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.1080/10696679.2016.1170538
Date:
July, 2016
File:
PDF, 447 KB
english, 2016
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