Museums, consumers, and on‐site experiences

Marketing Intelligence & Planning 2010 / 05 Vol. 28; Iss. 3

Museums, consumers, and on‐site experiences

Mencarelli, Rémi, Marteaux, Séverine, Pulh, Mathilde
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Volume:
28
Language:
english
Journal:
Marketing Intelligence & Planning
DOI:
10.1108/02634501011041453
Date:
May, 2010
File:
PDF, 227 KB
english, 2010
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