Contagious: Why Things Catch On, by Jonah Berger. New York,...

Psychology and Marketing 2015 / 02 Vol. 32; Iss. 2

Contagious: Why Things Catch On, by Jonah Berger. New York, NY: Simon & Schuster, 2013. ISBN: 978-1-4516-8657-9.

Billiot, Theresa R.
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Volume:
32
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20775
Date:
February, 2015
File:
PDF, 124 KB
english, 2015
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