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Some insights into the reliability and validity of the Ayer Battery of Emotional Responses
James, William L, Kover, Arthur J, Sonner, Brenda S, Keeler, James PVolume:
13
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/palgrave.jt.5740164
Date:
July, 2005
File:
PDF, 157 KB
english, 2005