To Preannounce or Not: New Product Development in a...

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To Preannounce or Not: New Product Development in a Competitive Duopoly Market

Klastorin, Ted, Mamani, Hamed, Zhou, Yong-Pin
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Language:
english
Journal:
Production and Operations Management
DOI:
10.1111/poms.12594
Date:
June, 2016
File:
PDF, 2.50 MB
english, 2016
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