To Preannounce or Not: New Product Development in a Competitive Duopoly Market
Klastorin, Ted, Mamani, Hamed, Zhou, Yong-PinLanguage:
english
Journal:
Production and Operations Management
DOI:
10.1111/poms.12594
Date:
June, 2016
File:
PDF, 2.50 MB
english, 2016