Standardisation and adaptation of firms' export marketing...

European J of International Management 2015 Vol. 9; Iss. 3

Standardisation and adaptation of firms' export marketing strategies in familiar European and non-familiar non-European markets

Fuchs, Manfred, Köstner, Mariella
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Volume:
9
Year:
2015
Language:
english
Journal:
European J. of International Management
DOI:
10.1504/ejim.2015.069163
File:
PDF, 284 KB
english, 2015
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