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High-tech marketing communication in the automotive industry: a content analysis of print advertisements
Baccarella, Christian Vincenzo, Scheiner, Christian Willi, Trefzger, Timm Florian, Voigt, Kai IngoVolume:
6
Year:
2014
Language:
english
Journal:
International Journal of Business Environment
DOI:
10.1504/ijbe.2014.064984
File:
PDF, 118 KB
english, 2014