The contribution of dynamic marketing capabilities to...

International Journal of Business Environment 2015 Vol. 7; Iss. 1

The contribution of dynamic marketing capabilities to service innovation and performance

Cabañero, Carmen Pérez, Ros, Sonia Cruz, Cruz, Tomás González
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Volume:
7
Year:
2015
Language:
english
Journal:
International Journal of Business Environment
DOI:
10.1504/ijbe.2015.065996
File:
PDF, 275 KB
english, 2015
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