Discount retailing, a European test case for perceived value as a basis for shaping the firm's offer
Vignali, Claudio, Vignali, Gianpaolo, Ryding, Daniella VignaliVolume:
8
Year:
2012
Language:
english
Journal:
International Journal of Business and Globalisation
DOI:
10.1504/ijbg.2012.045398
File:
PDF, 353 KB
english, 2012