Cooperative advertising in a dual channel supply chain

International Journal of Electronic Marketing and Retailing 2006 Vol. 1; Iss. 2

Cooperative advertising in a dual channel supply chain

Yan, Ruiliang, Ghose, Sanjoy, Bhatnagar, Amit
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Volume:
1
Year:
2006
Language:
english
Journal:
International Journal of Electronic Marketing and Retailing
DOI:
10.1504/ijemr.2006.011028
File:
PDF, 379 KB
english, 2006
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