Brand equity measurement in India – how to be...

International Journal of Indian Culture and Business Management 2009 Vol. 2; Iss. 3

Brand equity measurement in India – how to be more realistic?

Srivastava, R.K.
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Volume:
2
Year:
2009
Language:
english
Journal:
International Journal of Indian Culture and Business Management
DOI:
10.1504/ijicbm.2009.023550
File:
PDF, 208 KB
english, 2009
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