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Ohanian's celebrity endorsers' credibility scale: evaluation and validation in the context of an emerging economy
Gaur, Sanjaya Singh, Tiwari, Shalini Pathak, Bathula, HanokuVolume:
5
Year:
2012
Language:
english
Journal:
International Journal of Indian Culture and Business Management
DOI:
10.1504/ijicbm.2012.045642
File:
PDF, 183 KB
english, 2012