Transforming mass customisation from a marketing instrument...

International Journal of Mass Customisation 2006 Vol. 1; Iss. 4

Transforming mass customisation from a marketing instrument to a sustainable business model at Adidas

Moser, Klaus, Muller, Melanie, Piller, Frank T.
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Volume:
1
Year:
2006
Language:
english
Journal:
International Journal of Mass Customisation
DOI:
10.1504/ijmassc.2006.010445
File:
PDF, 1.38 MB
english, 2006
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