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Set the agenda like Beckham: a professional sports league's use of YouTube to disseminate messages to its users
Zimmerman, Matthew H., Clavio, Galen E., Lim, Choong HoonVolume:
10
Year:
2011
Language:
english
Journal:
International Journal of Sport Management and Marketing
DOI:
10.1504/ijsmm.2011.044789
File:
PDF, 219 KB
english, 2011