Market-driven versus market-driving behaviours: preliminary evidence for developing competitive advantage in high-technology markets
Hills, Stacey Barlow, Bartkus, Kenneth R.Volume:
2
Year:
2007
Language:
english
Journal:
International Journal of Technology Marketing
DOI:
10.1504/ijtmkt.2007.014790
File:
PDF, 207 KB
english, 2007