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A review and a conceptual framework of the key value drivers of mass customisation
Damm, Raphael, Heredero, Carmen De Pablos, Monroy, Carlos RodríguezVolume:
8
Year:
2013
Language:
english
Journal:
International Journal of Technology Marketing
DOI:
10.1504/ijtmkt.2013.056832
File:
PDF, 277 KB
english, 2013