Communication Strategies and Product Line Design

Marketing Science 2004 / 08 Vol. 23; Iss. 3

Communication Strategies and Product Line Design

Villas-Boas, J. Miguel
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Volume:
23
Language:
english
Journal:
Marketing Science
DOI:
10.1287/mksc.1030.0048
Date:
August, 2004
File:
PDF, 241 KB
english, 2004
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