The Effect of Business Strategy Type on Marketing Organization Design, Product-Market Growth Strategy, Relative Marketing Effort, and Organization Performance
Daniel Rajaratnam and Lawrence B. ChonkoVolume:
3
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40469764
Date:
January, 1995
File:
PDF, 1.82 MB
english, 1995