Does “Liking” Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
John, Leslie K., Emrich, Oliver, Gupta, Sunil, Norton, Michael I.Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmr.14.0237
Date:
July, 2016
File:
PDF, 733 KB
english, 2016