Effective frequency estimates in local media planning...

Journal of Targeting Measurement and Analysis for Marketing 2012 / 3 Vol. 20; Iss. 1

Effective frequency estimates in local media planning practice

Makienko, Igor
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Volume:
20
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/jt.2012.1
Date:
March, 2012
File:
PDF, 92 KB
english, 2012
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