To dub or not to dub: Language adaptation of global...

Journal of Brand Management 2005 / 4 Vol. 12; Iss. 4

To dub or not to dub: Language adaptation of global television advertisements for a bilingual community

Caruana, Albert, Abdilla, Monica
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Volume:
12
Language:
english
Journal:
Journal of Brand Management
DOI:
10.1057/palgrave.bm.2540220
Date:
April, 2005
File:
PDF, 224 KB
english, 2005
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