Part V: Other Consequences of Corporate Reputation: ‘Tough talk’ and market leaders: The role of overt signaling and reputation-building behaviors in sustaining industry dominance
Ferrier, Walter JVolume:
1
Language:
english
Journal:
Corporate Reputation Review
DOI:
10.1057/palgrave.crr.1540026
Date:
January, 1997
File:
PDF, 373 KB
english, 1997