Measuring customer satisfaction: A platform for calculating, predicting and increasing customer profitability
Gurǎu, Cǎlin, Ranchhod, AshokVolume:
10
Language:
english
Journal:
Journal of Targeting, Measurement and Analysis for Marketing
DOI:
10.1057/palgrave.jt.5740047
Date:
February, 2002
File:
PDF, 211 KB
english, 2002