Marketing efficiency: a construct to evaluate strategic ICT...

International Journal of Business Excellence 2013 Vol. 6; Iss. 6

Marketing efficiency: a construct to evaluate strategic ICT adoption

Tewari, Sumant Kumar, Misra, Madhvendra
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Volume:
6
Year:
2013
Language:
english
Journal:
International Journal of Business Excellence
DOI:
10.1504/ijbex.2013.056727
File:
PDF, 263 KB
english, 2013
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