Factors affecting Finnish consumers' intention to receive...

International Journal of Electronic Business 2008 Vol. 6; Iss. 3

Factors affecting Finnish consumers' intention to receive SMS marketing: a conceptual model and an empirical study

Karjaluoto, Heikki, Standing, Craig, Becker, Michael, Leppaniemi, Matti
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Volume:
6
Year:
2008
Language:
english
Journal:
International Journal of Electronic Business
DOI:
10.1504/ijeb.2008.019109
File:
PDF, 293 KB
english, 2008
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