A hierarchical structure to evaluate risk of customer...

A hierarchical structure to evaluate risk of customer relationship management (CRM) projects

Keramati, Abbas, Shirkouhi, Salman Nazari, Moshki, H., Berneti, E .Maleki
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Volume:
4
Year:
2010
Language:
english
Journal:
International Journal of Electronic Customer Relationship Management
DOI:
10.1504/ijecrm.2010.031861
File:
PDF, 484 KB
english, 2010
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