Transactional marketing and relationship marketing...

Transactional marketing and relationship marketing paradigms: a structural equation modelling approach

Akroush, Mamoun N.
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Volume:
4
Year:
2010
Language:
english
Journal:
International Journal of Electronic Customer Relationship Management
DOI:
10.1504/ijecrm.2010.031862
File:
PDF, 330 KB
english, 2010
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