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A longitudinal analysis of web surf history to maximise the effectiveness of behavioural targeting techniques
Deane, Jason K., Meuer, Thomas, Teets, Jay M.Volume:
4
Year:
2011
Language:
english
Journal:
International Journal of Electronic Marketing and Retailing
DOI:
10.1504/ijemr.2011.043037
File:
PDF, 280 KB
english, 2011