'Click here to share with a friend': a uses and gratifications approach to word-of-mouth marketing effectiveness
Coyle, James R., Smith, Ted, Lightfoot, Elizabeth, Neace, William, Platt, GlennVolume:
4
Year:
2011
Language:
english
Journal:
International Journal of Electronic Marketing and Retailing
DOI:
10.1504/ijemr.2011.045609
File:
PDF, 733 KB
english, 2011