Female consumers' fanning of companies on Facebook: the...

International Journal of Electronic Marketing and Retailing 2013 Vol. 5; Iss. 3

Female consumers' fanning of companies on Facebook: the influence of generational cohort

Hyllegard, Karen H., Ogle, Jennifer Paff, Yan, Ruoh Nan, Reitz, Amy R.
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Volume:
5
Year:
2013
Language:
english
Journal:
International Journal of Electronic Marketing and Retailing
DOI:
10.1504/ijemr.2013.052890
File:
PDF, 238 KB
english, 2013
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