Linkages between brand parity, coupon proneness, sales...

International Journal of Electronic Marketing and Retailing 2015 Vol. 6; Iss. 3

Linkages between brand parity, coupon proneness, sales proneness, brand trust and purchase decision involvement: an empirical check

Bhardwaj, Preshth, Das, Gopal, Khare, Arpita
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
6
Year:
2015
Language:
english
Journal:
International Journal of Electronic Marketing and Retailing
DOI:
10.1504/ijemr.2015.070803
File:
PDF, 253 KB
english, 2015
Conversion to is in progress
Conversion to is failed