Whether or not to use a quick response code in the ad

International Journal of Electronic Marketing and Retailing 2016 Vol. 7; Iss. 1

Whether or not to use a quick response code in the ad

Gönül, Füsun F., Qiu, Chun, Zhou, Evan
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Volume:
7
Year:
2016
Language:
english
Journal:
International Journal of Electronic Marketing and Retailing
DOI:
10.1504/ijemr.2016.075324
File:
PDF, 566 KB
english, 2016
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