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Attitude of Indian consumers towards luxury brand purchase: an application of 'attitude scale to luxury items'
Sanyal, Shamindra Nath, Datta, Saroj Kumar, Banerjee, Asok KumarVolume:
9
Year:
2014
Language:
english
Journal:
International Journal of Indian Culture and Business Management
DOI:
10.1504/ijicbm.2014.064696
File:
PDF, 251 KB
english, 2014