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Consumer attitudes towards firms' marketing activities: the implications for marketing communications strategies
Kwak, Hyokjin, Forman, Howard, Zinkhan, George M.Volume:
5
Year:
2009
Language:
english
Journal:
International Journal of Internet Marketing and Advertising
DOI:
10.1504/ijima.2009.026367
File:
PDF, 253 KB
english, 2009