The role of product reviews on mobile devices for in-store...

International Journal of Internet Marketing and Advertising 2011 Vol. 6; Iss. 3

The role of product reviews on mobile devices for in-store purchases: consumers' usage intentions, costs and store preferences

Kowatsch, Tobias, Maass, Wolfgang, Fleisch, Elgar
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Volume:
6
Year:
2011
Language:
english
Journal:
International Journal of Internet Marketing and Advertising
DOI:
10.1504/ijima.2011.038237
File:
PDF, 554 KB
english, 2011
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