The impacts of media type, placement and exposure type on...

The impacts of media type, placement and exposure type on attitudes towards advertisements on mobile devices

Park, Eunil, Ohm, Jay
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Volume:
12
Year:
2014
Language:
english
Journal:
International Journal of Mobile Communications
DOI:
10.1504/ijmc.2014.059736
File:
PDF, 1.39 MB
english, 2014
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