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Message-driven factors influencing opening and forwarding of mobile advertising messages
Blas, Silvia Sanz, Mafé, Carla Ruiz, Parreño, José MartíVolume:
13
Year:
2015
Language:
english
Journal:
International Journal of Mobile Communications
DOI:
10.1504/ijmc.2015.070058
File:
PDF, 296 KB
english, 2015