Next practice, not best practice: using virtual worlds in...

International Journal of Product Development 2015 Vol. 20; Iss. 5

Next practice, not best practice: using virtual worlds in new product development in the automotive industry

Daecke, Julia, Aufseß, Dodo Zu Knyphausen, Schweizer, Lars
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Volume:
20
Year:
2015
Language:
english
Journal:
International Journal of Product Development
DOI:
10.1504/ijpd.2015.073095
File:
PDF, 335 KB
english, 2015
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