An integrated taxonomy of consumers of financial services:...

International Journal of Risk Assessment and Management 2008 Vol. 9; Iss. 1/2

An integrated taxonomy of consumers of financial services: the role of perceived risk, effort and involvement

Tsiotsou, Rodoula
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Volume:
9
Year:
2008
Language:
english
Journal:
International Journal of Risk Assessment and Management
DOI:
10.1504/ijram.2008.019317
File:
PDF, 470 KB
english, 2008
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