Using consumer-perceived risks to set optimal discount...

International Journal of Revenue Management 2008 Vol. 2; Iss. 4

Using consumer-perceived risks to set optimal discount levels

Jensen, Marlene, Drozdenko, Ronald G.
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Volume:
2
Year:
2008
Language:
english
Journal:
International Journal of Revenue Management
DOI:
10.1504/ijrm.2008.020725
File:
PDF, 247 KB
english, 2008
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