Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness
Filo, Kevin, Funk, Daniel C., Alexandris, KostasVolume:
3
Year:
2008
Language:
english
Journal:
International Journal of Sport Management and Marketing
DOI:
10.1504/ijsmm.2008.015960
File:
PDF, 248 KB
english, 2008