Exploring the role of brand trust in the relationship...

Exploring the role of brand trust in the relationship between brand associations and brand loyalty in sport and fitness

Filo, Kevin, Funk, Daniel C., Alexandris, Kostas
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Volume:
3
Year:
2008
Language:
english
Journal:
International Journal of Sport Management and Marketing
DOI:
10.1504/ijsmm.2008.015960
File:
PDF, 248 KB
english, 2008
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