A collegiate athletic brand transformation: rebranding a...

International Journal of Sport Management and Marketing 2008 Vol. 3; Iss. 1/2

A collegiate athletic brand transformation: rebranding a Native American brand identity

Easter, Beth A., Leoni, Edward, Wiles, Judy A.
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Volume:
3
Year:
2008
Language:
english
Journal:
International Journal of Sport Management and Marketing
DOI:
10.1504/ijsmm.2008.015963
File:
PDF, 168 KB
english, 2008
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