Spectator motives for attending professional women's tennis events: linking marketing and Maslow's hierarchy of needs theory
Sack, Allen L., Singh, Parbudyal, DiPaolo, TonyVolume:
6
Year:
2009
Language:
english
Journal:
International Journal of Sport Management and Marketing
DOI:
10.1504/ijsmm.2009.026753
File:
PDF, 228 KB
english, 2009