Surrogate brands – the pull to adopt an 'other' nation, via...

Surrogate brands – the pull to adopt an 'other' nation, via sports merchandise

Wilson, Jonathan A.J., Liu, Jonathan
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Volume:
11
Year:
2012
Language:
english
Journal:
International Journal of Sport Management and Marketing
DOI:
10.1504/ijsmm.2012.047131
File:
PDF, 338 KB
english, 2012
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