Examining emergent niche sports' YouTube exposure through...

International Journal of Sport Management and Marketing 2013 Vol. 13; Iss. 3/4

Examining emergent niche sports' YouTube exposure through the lens of the psychological continuum model

Mahoney, Tara Q., Hambrick, Marion E., Svensson, Per G., Zimmerman, Matthew H.
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Volume:
13
Year:
2013
Language:
english
Journal:
International Journal of Sport Management and Marketing
DOI:
10.1504/ijsmm.2013.059717
File:
PDF, 237 KB
english, 2013
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