Consumer involvement and brand loyalty in services:...

International Journal of Services and Standards 2008 Vol. 4; Iss. 4

Consumer involvement and brand loyalty in services: evidence from the commercial airline industry in Taiwan

Chen, Lily Shui Lien, Wang, Michael Chih Hung, Cheng, Julian Ming Sung, Kuntjara, Hadi
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Volume:
4
Year:
2008
Language:
english
Journal:
International Journal of Services and Standards
DOI:
10.1504/ijss.2008.020058
File:
PDF, 213 KB
english, 2008
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